To transform the 3 Body Problem flat key art into an omnipresent motion campaign, we executed a rigorous multi-planar animation pipeline. Starting with high-resolution static photography, we used Photoshop to "shatter" the characters and environments into layered 3D plates, allowing for deep parallax and procedural "disintegration" effects. These assets were then infused with dynamic particle systems and "glitch" textures to simulate a digital hijack, before being reformatted for a massive global rollout. From the 3D-depth billboards of Times Square and the Las Vegas Sphere to vertical subway pillars and bus stops, the motion was technically optimized for every screen size, ensuring the "You Are Bugs" message felt like a cohesive, high-bitrate interruption of reality across both physical OOH and social feeds like Instagram and TikTok.